Fernie, B.C. Embraces Sustainability as it Goes Electric with the 2023 Subaru Solterra from Subaru of Cranbrook

Fernie, a picturesque town nestled in the heart of the Canadian Rockies, has taken a significant step towards sustainability by embracing electric vehicles (EVs). In a notable move towards reducing carbon emissions and promoting eco-friendly transportation, the town has chosen the 2023 Subaru Solterra as its official electric vehicle. The adoption of this cutting-edge EV model, purchased from Subaru of Cranbrook, highlights Fernie's commitment to environmental stewardship and positions it as a leader in the transition to a greener future.


Fernie's Commitment to Sustainability:

Fernie has long been recognized for its pristine natural beauty and a deep connection to the environment. The town's decision to embrace electric mobility is a testament to its dedication to preserving its ecological heritage. By choosing the 2023 Subaru Solterra, a fully electric vehicle, Fernie is actively working to reduce its carbon footprint and make sustainable choices for its residents and visitors alike.


The 2023 Subaru Solterra: A Pioneering Electric Vehicle:

The 2023 Subaru Solterra represents Subaru's foray into the world of all-electric vehicles. As a compact SUV, the Solterra offers versatility, spaciousness, and a smooth driving experience. Powered entirely by electricity, it boasts zero tailpipe emissions, making it an ideal choice for environmentally conscious communities like Fernie. With its advanced battery technology, the Solterra provides an impressive range, ensuring that residents can confidently explore the stunning landscapes surrounding their town without worrying about running out of power.

Subaru of Cranbrook: Enabling Fernie's Transition to Electric Mobility:

Subaru of Cranbrook played a crucial role in facilitating Fernie's transition to electric mobility. As a dealership committed to sustainable practices and eco-friendly initiatives, Subaru of Cranbrook aligned perfectly with Fernie's goals. Their collaboration ensured a seamless transition, providing the town with access to the latest EV technology and the support needed to maintain and service the 2023 Subaru Solterra fleet. Subaru of Cranbrook's expertise and commitment to customer satisfaction make them an essential partner in Fernie's electric journey.
Advantages of Electric Vehicles for Fernie:

  • Environmental Impact: By replacing conventional internal combustion engine vehicles with electric alternatives like the 2023 Subaru Solterra, Fernie significantly reduces harmful emissions, contributing to improved air quality and mitigating the effects of climate change. The town sets an example for other communities seeking sustainable transportation solutions.
  • Cost Savings: Electric vehicles are generally more cost-effective in the long run. With lower maintenance and fuel costs compared to gasoline-powered vehicles, Fernie residents can save money while reducing their environmental impact. Additionally, incentives and subsidies provided by the government further promote the affordability of electric vehicles.
  • Access to Charging Infrastructure: As part of the electric transition, Fernie is investing in expanding its charging infrastructure. By installing public charging stations throughout the town and promoting private charging solutions, residents and visitors will enjoy increased accessibility to charging facilities, eliminating range anxiety and encouraging further adoption of electric vehicles.


Fernie, B.C., has taken a remarkable step towards sustainability by embracing electric mobility with the 2023 Subaru Solterra from Subaru of Cranbrook. By choosing this cutting-edge electric vehicle, Fernie demonstrates its commitment to environmental responsibility, setting an example for other communities. As the town reduces its carbon footprint and expands charging infrastructure, residents and visitors can explore the breathtaking landscapes of Fernie with confidence, knowing that they are contributing to a cleaner, greener future.